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Several of his close advisers said the vice president was well aware that tonight's prime-time farewell was a critical opportunity for him to leave the American public with a positive image of him that runs counter to the chants in recent weeks from Republicans who decried that he was a "sore loser".
The main reason, according to Fylvbjerg, appears to be the desire to present the public with a positive image of the discipline.
Instead of buying textiles designed for a younger generation, products for the elderly must exhibit outstanding performance and must be associated with a positive image e.g. experience, elegance, wise, calm-cool.
The alcohol industry takes every opportunity to imbue alcohol consumption with a positive image, emphasising its beneficial effects on risk of ischaemic heart disease, but people also need to be informed about the health consequences of heavy drinking.
One strategy for developing a positive attitude toward taking ARV medication was to associate each dose with a positive image or message, such as that of the sea or the sun or repeating that the medication would preserve good health longer.
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They also acknowledged that the consumers they interviewed appeared to be more concerned with avoiding consumption of products with negative symbolic images than with consuming products with the goal of achieving a positive image.
In addition, participants noted that foresight activities supported a positive image with customers with one practitioner reporting a "Can you do that (foresight) for us?" request from a key, large customer.
This day is meant to recognize the achievements of people with disabilities (PWDs), promote a positive image of PWDs in order to break the stigma and marginalization they face, and bring local communities together in activities that build mutual understanding and awareness for disability inclusion.
That is to say, consumers with high "conformity with others" seem to have a positive image of additive-free wine.
The company's motivations include creating a positive image with customers, limiting liability, improving compliance with regulations, lowering insurance and accident costs, improving the company's image with employees and thereby increasing loyalty, furthering good community and employee relations, reducing waste and, most importantly, saving money.
"Are you going to want to be cooperating with them or do you want to cooperate with someone who puts forth a positive image?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com