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A play that comes with a gimmick attached always raises a red flag.
But in this instance, he has fobbed off an increasingly desperate organisation with a gimmick.
"They told me to come up with a gimmick," he once remembered.
"Diets with a gimmick," she added, "aren't harmful for a short period of time.
Résumé with a gimmick: I got an interview at Bantam Books by enclosing a Batman action figure with my résumé.
You can fool the fashion press with a gimmick or a cool bit of styling, but you can't fool ordinary people.
Similar(33)
It would be reassuring to be able to report that this offering by the Russian teen-duo-with-a-gimmick (are they or aren't they lesbians?) is wretched.
The interior is similarly handsome and restrained, with a gimmick-free layout of instruments and controls in a palette of black plastic and dense rubberized panels on the dashboard and doors.
What could seem like a gimmick with another artist (or with like, say, parkour) becomes a moral conundrum with Mr. Bourgeois.
That all feels like a gimmick, with too many bright ideas not well enough fitted to the music.
Okay, it's kind of a gimmick, but it's a gimmick with a real effect.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com