This group still faces patriarchal prejudices and find it hard to access capital and win exposure to international expertise and training.
A cynic might say that the frequent Fox News and CNN commentator in Mr. Berntsen is looking for something other than a win: exposure that would enhance his brand as a lecturer, author and contractor.
Actors like Emma Stone or Timothée Chalamet come to mind as examples of young artists whose careers have been boosted by awards recognition, whereas POC award-winners like Jennifer Hudson or Jamie Foxx haven't had the same post-win exposure or opportunities.
In fact, the last 10 finalists have already won the exposure they were after.
Last year Mr. Denis earned the People's Choice Award from the audience, and although he admits that he was disappointed he didn't win, "any exposure is good," he said.
Wagoner won wider exposure when he spent a year as a cast member of the light entertainment TV programme Ozark Jubilee in 1955, leaving in 1957 to join Nashville's Saturday night live radio extravaganza The Grand Ole Opry.
Replays, highlights and press photos of goals can then ensure wide exposure for winning advertisers.
Shortlisted and winning photographers enjoy worldwide exposure and recognition, with the opportunity to promote and sell their work through the World Photography Organisation.
In addition to the previously mentioned media and investment exposure, the winning founders receive a US$25,000 no-equity cash prize, plus a trip for two to compete in the Startup Battlefield at TechCrunch Disrupt in 2019 (assuming the company still qualifies to compete at the time).
Full of the intensity of adolescence, Exposure won the Guardian children's fiction prize and, like Tamar, showed Mal's warmth and understanding of young people.
