Evidence that they might be: inspired choice of winners such as Dizzee Rascal.
But this churning process doesn't only create winners, such as consumers who can buy lower-cost imported goods.
Bold print and colour feature heavily throughout the designs of the four winners, such as Emma Edwards of Northumbria University.
"To follow [earlier female King George winners such as] Dahlia and Pawneese, and even Taghrooda, it says a lot.
But something has happened to Creed over the past decade: like other once-controversial Turner-prize winners such as Jeremy Deller, he has settled into being generally liked.
But look out too for award winners such as Patrick Ness and Neil Gaiman whose inventive language and robust character development captivates readers.
The hit series 24 failed to begin its new season in January, while recent awards winners such as The Office and 30 Rock have also gone off air.
Previous winners such as Elbow, Badly Drawn Boy and Antony and the Johnsons received a significant sales boost from winning the music prize.
An HMV spokesman said that in previous years lesser-known winners such as Ms Dynamite and Antony & the Johnsons had seen fivefold increases in sales.
Then it was time for the runway show to begin, featuring one-off pieces from previous fund finalists and winners such as Rodarte and Derek Lam.
Joshua will now field a host of offers to turn professional, following in the footsteps of super heavyweight gold medal winners such as Lennox Lewis and Audley Harrison.
