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By late spring, the owner, Brian Leventhal, plans to roll out his house wines under the Brooklyn Winery label, including a rosé and a riesling.
CALIFORNIA -- Vary tremendously, but many are well made, offering peppery or citrus aromas and flavors at a high price and often with a winery label.
The two could not be more different: the American wines are under the Mirassou Winery label, the European wines under a new name, Petit Chapeau, or Little Hat, if you prefer English.
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The winery labels its 1999 chenin CNW Cuvée, for chard-no-way, and on its label proclaims, "It is our belief that chenin blanc (when made well) rivals some of the greatest white wines in the world".
This summer, Peconic Bay Winery's label for a new wine, rose of merlot, will be designed and placed on bottles, and East Enders will be in for a treat.
Either way, the low-overhead nature of his business means that his wines, sold in places as diverse as Sam's Club, boutique wine shops and on the Internet, are 50 percent to 70 percent cheaper, he said, than they would be under their winery's label.
Germany has lodged a protest over an Italian winery that labels bottles with pictures of Hitler.
Wineries' secondary labels are worth seeking out; they include Martha Clara's nonvintage Glaciers End white and merlot (both $10.99); Palmer's nonvintage Lighthouse White and Lighthouse Red ($10.99 apiece); and Lieb Family Cellars' Bridge Lane 2006 chardonnay and nonvintage cabernet franc (both $15).
When shopping around, another helpful strategy is to look for winemakers who specialize in the variety and ply their trade at several different wineries or labels.
"I kind of wonder about all these new labels with colours and critters, without a winery behind the label," he says.
Yet every winery reserves certain labels for domestic distribution, and most of the smaller wineries do not produce enough for export.
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CEO of Professional Science Editing for Scientists @ prosciediting.com