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Chateau historically has advertised only in magazines for wine professionals and aficionados like Wine Spectator and Food & Wine, but in what the brand says is a first, it will also advertise in print and online outlets that are less focused on wine and that have large female readerships.
Or certified wine professionals, who undergo exhaustive testing to earn esteemed titles like Master Sommelier and Master of Wine (less than 300 in the world) and wear them with pride and honor.
Wine & Spirits Magazine has plucked 10 of L.A.'s youngest and most promising sommeliers and wine professionals from grade-A restaurants such as Comme Ca, Grace and Osteria Mozza to appear at the magazine's "Hot Picks" wine-tasting event at Culver City's MODAA gallery.
Though visits are generally reserved for wine professionals, try e-mailing to request an appointment.
"They are a new generation of wine professionals," Mr. Theise said.
Discovered recently by wine professionals, WineSavors are just now making their way to retail outlets.
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Currently a New York-based wine professional, Kettlewell has been working long hours since she was just 16.
It's also a wine that reminds me of a particularly formative moment in my career as a wine professional.
There are countless other factors winemakers say are at play as well, such as the strain of yeast used for fermentation, the temperature of the fermentation, how long the wines are aged in oak barrels and more essentially, all technical details that are of more interest to the average wine professional than the average wine drinker.
To this day, all these years later, I still count that evening as one of the most important and formative of my career: It was the first time I had had an extended one-on-one interaction with a wine professional of his stature, and his kindness, generosity, and good humor stick with me still, more than a decade later.
I should say at this point that I am by no means a wine professional.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com