His campaign did not show the vigour needed to win media coverage for a third party.
Connor lists the targets: to attract a larger audience, to get the players' stories known, to increase participation, to win media coverage, drive commercial interest.
And findings are further boiled down in an attempt to win media coverage.Much of this can be seen in a new "special report" on renewable energy by the Intergovernmental Panel on Climate Change (IPCC), which was released last week.
Not only do these campaigns win with customers, they win brands media coverage.
In a 2009 cable obtained by Wikileaks, another State Department higher-up was caught advising Canadian officials on how to spin their message to win favorable media coverage of Canadian crude.
In hiring a public relations company to dream up a visually impressive stunt, Science for the Future has succeeded in winning extensive media coverage for its campaign.
Jonathan Chait countered in New York magazine that "Romney is carefully attempting to project an atmosphere of momentum, in the hopes of winning positive media coverage and, thus, creating a self-fulfilling prophecy".
It received invitations from student unions, won sympathetic media coverage and found academics willing to push its message.
He has burned his share of his bridges with the Republican establishment and may have less opportunity cost by continuing his campaign in an effort to win free news media coverage — even if he has essentially zero chance of being the nominee.
Each league, each tournament, each region and association is, as Short suggests, an island unto itself, with no one seeing the bigger picture of a game, a sport, that is failing to win government backing, media coverage or, most important of all, public recognition and new converts.
"I did not come into journalism to go around gagging journalists," he explained.The case comes amid a furore over court-ordered anonymity, in which footballers and other celebrities, as well as the former Royal Bank of Scotland boss, Sir Fred Goodwin, have won injunctions preventing media coverage of their private lives.
