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Companies that offer them can win custom from those who need a verifiable record of their transactions.
Growing demand from property investors has led to a price war among lenders who are offering the lowest buy-to-let mortgage rates on record to try to win custom.
After the credit crunch banks and building societies restricted buy to let lending, but more recently they have relaxed their criteria and many are now competing to win custom from investors, with some lowering the amounts required as a deposit as well as cutting interest rates.
By March, the city was topping Asia Pacific occupancy surveys, managing 67% (compared with 34% a year earlier), with Shanghai behind on 60% (also up 30-odd percentage points on last year).And if, thanks to the expo, Shanghai can start to rebrand itself as a "fun" place to stay (or live), it could win custom from Hong Kong and, to a lesser extent, Macao.
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It did not win much custom, but BlackRock has not given up: it has folded its trading platform into another one belonging to a firm called MarketAxess.How far can such efforts go?
The big high-street providers have released details of their student account packages for this year – and as usual they are offering an array of incentives to win the custom of the class of 2015.
The result is huge economies of scale: the cost per container on an Asia-to-Europe trip has fallen from around $1,000 to below $300, according to one study.Big ships will stop at only four or five destinations in Europe, raising the stakes for ports trying to win their custom, according to Neil Davidson of Drewry Shipping Consultants.
In addition to the color change vote (click here to vote by the way) you can also enter a contest to win a custom painted Pleo.
Winning custom is the toughest, and best, target of all.
Leverage them for everything they are worth to make win-win custom deals whenever you possibly can.
Starting June 3, viewers can log on to TravelChannel.com for a chance to win a custom-built R.V. designed by Mr. Michaels and his crew, as well as an appearance on the show's finale.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com