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How willing shoppers are to spend helps determine how willing marketers are to open their wallets.
How willing shoppers are to shop is important as retailers approach the start of the crucial Christmas season.
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But if companies step up to the plate and provide such options, will shoppers be willing to buy the products?
Will shoppers at H&M or Walmart be willing to pay more to ensure that the workers who make their clothing earn a decent wage?
How sustainable Buyhandpicked's business model will be will depend on having enough personal shoppers willing to spend time search for only the chance of a fee, and doing a decent job of tailoring recommendations to requests.
Store layouts should be logical, and employees should be willing to help shoppers understand the self-checkout registers that Kmart has installed in many stores.
Mr. Bines, the retail consultant, predicted there would be plenty of shoppers willing to consider mobile purchases since the average Black Friday shopper is not "someone whose entire year is planned around circulars, hotel rooms and late-night shopping visits".
But with shoppers willing to pay a premium — even $4 to $5 a pound — for red vine-ripened ones with more flavor, greenhouse tomatoes now represent more than half of every dollar spent on fresh tomatoes in American supermarkets, according to figures from the Perishables Group, a market research firm in Chicago.
In a day-before story, The Atlanta Journal-Constitution advised readers to leave the children at home, at least the ones not big enough to carry the loot, because they will just slow you down: "Strollers and crowds just don't mix, though we know a few shoppers willing to use four wheels and a child as a weapon.
For Agnes Hsu, owner of Teacake Bake Shop, the biggest problem is not the amount of traffic in her store or the number of shoppers willing to pay for the frosted cupcakes and cookies that have earned her a loyal following.
That means good deals for shoppers willing to search them out.
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CEO of Professional Science Editing for Scientists @ prosciediting.com