Lewis: As convergence progresses, will ad agencies become content providers or will content providers become ad agencies?
While Tate-DiDonna moves on to start something new, Schroter said he plans to fold Zana's content into the main Startups.co site, which will become the "content hub" across the company's various services (also incorporating stories from Startups.co's Killerstartups).
Orion will become the content engine for some of Say Media's owned-and-affiliated properties.
Pulse, the news aggregation and news reading app, will become the "content brand" for LinkedIn, according to Ankit Gupta, Pulse's co-founder.
While handheld devices has made it easier for all to become content creators there will continue to be an inherent divide in who chooses to participate in content creation shared to the masses.
Commerce will become embedded within content to such a degree that commerce will be seen as content.
Mr. Zehr says he believes that for many viewers, ESPN's mobile content will become more important than its Web content.
Even if you write or photograph for a newspaper or a magazine, your content will become part of that company's online content.
Will.i.am's Dipdive online community and content will become wirelessly available on the BlackBerry, said RIM co-CEO Jim Balsillie.
Instead of offering original content, MSN will become a hub for the best content on the web.
