By then an in-house musical ensemble had been producing station jingles an idea that quickly spread throughout radio and McLendon added wild contests and promotions, along with an emphasis on local news, to the mix.
We've run some wild contests before but this is the most VIP, exclusive prize we've ever been able to offer.
Will it get you that much closer to glory, like the winners of last month's "Wild West" contest?
They'll be in St Louis or Pittsburgh for the winner-take-all one-game super death match wild card contest.
In a wild, windy contest that, in the early going, brought to mind the tremendous America's Cup action off Fremantle, Australia, in 1987, the Prada Challenge from Italy sailed flawlessly today to defeat a rattled, confused America One.
Four times in the last five seasons Cincinnati have appeared in a wild card contest and fallen at the first hurdle, losing twice to the Houston Texans (2012 and 2011), the New York Jets (2009) and now the Chargers.
In 2015 the team won 98 games Pittsburgh's best season since the Bonds era and the second most wins in the major leagues that year but the team was relegated to the Wild Card contest because of the Pirates residing in the same division as the 100-win St . LouisCardinals, and the Bucs again lost the one-game play-off.
It was a wild, oscillating contest, in keeping with the story of an eccentric title race, and when the players left the pitch at the end to try to make sense of everything there must have been regret for both teams.
Throughout our travels we've seen plenty of wild things -- from rowdy guests to crazy contests.
They have to face RSL next, followed by a Dallas side scrapping for an own outside playoff chance, before a final away game against the Galaxy that could yet prove to be an unofficial wild-card contest.
