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The film debuted with a strong £1.52m from 259 screens, including £369,000 in previews (earned from the platform release plus wider play on 1 January).
In a way, the White House was hoist on its own censorship petard because Osama's ranting insults of the U.N. and Muslims who support America could well have worked against him had the video gotten wider play.
Comparisons are hard to make, although the previous week the Nick Cave documentary One More Time With Feeling began with £343,000 from 59 sites, including £260,000 from a Thursday release in wider play.
It's also trying out other channels for revenue generation in its wider play to build a digital music business.
Of course, things could get trickier as and when Facebook decides to make a wider play for this space.
Tradeshift, the free invoicing platform and wider play to become the de facto social network for "B2B communications and processes", has raised a $7m round from Notion Capital.
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Meanwhile, Mr. Gordeev seems to have set his sights on a wider playing field: New York's cultural institutions.
So, slimming down that first-team squad and wider playing squad.
Obama's massive small-donor fundraising base will give his campaign a huge advantage on this new, wider playing field.
Mr. Fraser, looking puffy and wide-eyed, plays Pyle as an earnest, gawky naïf.
I suspect it will not get wide play elsewhere".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com