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This would be principally through widening consumer choice with regard to lower-alcohol products.
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A related alleged advantage of marketisation is that it will widen consumer choice.
Fundamental to neoliberalism is the claim that markets generate a greater diversity of offerings, and hence widen consumer choice.
Overall, neoliberal ideology promises that open economies and global free trade simultaneously increase efficiency, improve quality, and widen consumer choice (Friedman 1962).
The MPC noted the recovery in the UK economy was widening beyond consumer spending.
"Expanding it to be multiplatform not only widens the consumer appeal but also may help woo back corporate customers it lost due to earlier technical problems.
In a stark indication of widening national distress, consumer spending dipped for the first time in 17 years.
But the slowdown was largely due to the widening trade deficit; consumer spending surged at an annual rate of 4.6%.The only real remedy for America's huge external deficit is a tightening of its monetary and fiscal policies to boost domestic saving.
More than a decade ago, when politicians of both parties were celebrating the wonders of modern banking and widening access to consumer credit, she was already warning that high debt levels could bring widespread financial disaster in the face of an economic downturn.
These actions show a widening gap between consumer protection and common sense.
Just as adding more banking partners to V.me makes it more relevant to consumers, widening the amount of retailers that accept V.me authentication is another big hurdle to mass acceptance.
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CEO of Professional Science Editing for Scientists @ prosciediting.com