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In order to expand its reach, AmEx widened its customer base from the carriage trade to include more mass-market consumers.
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First Security Bank of Nevada, a unit of the First Security Corporation, agreed yesterday to acquire the Xeon Financial Corporation, a holding company for the Nevada Banking Company, widening its customer base in the state.
The TXU corporation, the No. 4 United States utility, agreed to buy Norweb Energi from United Utilities P.L.C. for $486 million $726 millionon) to widen its customer base in Britain and reduce costs in the region.
As well as expanding into new markets globally and widening its customer base by ramping up its sales team Red points will be using the funding for continued development of its core tech.
Making its service appealing and usable to those outside of the current demographics that use it is essential to achieving that goal, and price cuts are an important strategy that the company adopts to widen its customer base.
A month ago, Apple began selling the iPhone SE for as low as $400 to widen its potential customer base.
As the industry has grown, its customer base has widened beyond the original core of very wealthy and (reputedly) loyal individuals.
It also increased its customer base by 171,000, up 35.0%.
Years ago, it looked as if its customer base would disappear.
It did not research its customer base effectively.
As its customer base deserted it, bourbon struggled.
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