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A related alleged advantage of marketisation is that it will widen consumer choice.
Fundamental to neoliberalism is the claim that markets generate a greater diversity of offerings, and hence widen consumer choice.
Overall, neoliberal ideology promises that open economies and global free trade simultaneously increase efficiency, improve quality, and widen consumer choice (Friedman 1962).
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This would be principally through widening consumer choice with regard to lower-alcohol products.
As it turns out, perhaps the key to hot sauce's growth comes less from a widening consumer base and more from the condiment's proliferation across all facets of the kitchen.
Facing competition from copyright infringement and pressure from e-retailers, music sellers ultimately embraced unencrypted files that widened consumers' options.
The MPC noted the recovery in the UK economy was widening beyond consumer spending.
"Expanding it to be multiplatform not only widens the consumer appeal but also may help woo back corporate customers it lost due to earlier technical problems.
Some of the growth can partly be explained by the company's foray into men's and plus-size services, which have significantly widened its consumer base.
Days later news broke that private farmers will be allowed to buy their own supplies, rather than these being assigned by the state.The government is able to widen access to consumer electronics because Venezuelan aid has allowed it to overhaul the electricity grid.
It is the third time that the company's chief executive, W. James McNerney Jr., has raised the 2004 forecast, as cost cuts widen margins and consumers and companies increase spending.
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