The devices, which each weigh six ounces, are similar in size to conventional conference badges and can be used to broadcast conference-wide messages and even to conduct instant polls, with wearers using the three control buttons on the tags to respond to queries.
It provides a local angle, but the wider messages can also be discussed.
Germanow argues that YouTube-like videos make sense for training sessions, video blogging and what he calls "ego-casting," company-wide messages from executives.
Moreover, a user's new network-wide messages appear alongside those of others, diluting the impact of those by any given user.
The credits can then be used to send virtual gifts, posting site-wide messages, customizing profiles with skins and colors and becoming the ultimate "SuperFan".
The mail messages and network-wide messages are on the order of the microblog's in size; accordingly, the writing and message-reading tools on social networking sites are not particularly sophisticated.
While there is a role for HR or a specific internal communications person in the company to communicate company-wide messages, it is more important to stress the duty of managers to perform this function in their day-to-day job.
This program requires no software app to download or install, but works across most cellular phones and service carriers to provide a way of disseminating information such as emergency alerts, campus-wide messages, class assignments, calendar events and student government news.
The staff saw themselves as the true implementers of the programme, while the CEOs were perceived to be best placed to offer assistance in the form of organisation-wide messages (statements of importance of the programme), recognition, direction and trouble shooting.
His remarks were widely reported as an attack on Mr Oliver and as such the wider message was lost as people reacted with outrage about what was perceived as a criticism of the popular TV chef.
