Now the meme is slowly expanding into the wider consciousness.
But a recent event has brought the subject of newsgames into the wider consciousness again.
The buildup to that event around McIlroy will verge on hysterical, in itself a telling scenario with regards to how far he has progressed in the wider consciousness.
The breakthrough to wider consciousness about the Jewish catastrophe was not, however, primarily the work of scholars, but of new forms of mass-media portrayal.
Writing about the kindergartener on hallucinogens raises a wider consciousness that we are living in a world in which kindergarteners are partaking of hallucinogens.
Jordan Spieth may scoff at the notion he must win another major championship for the ghost of Augusta National past to disappear but in the wider consciousness and possibly even in the mind of the Texan himself, that is the case.
Their pacey debut, Sink or Swim (2007), broke the tattooed foursome out of New Jersey, while their last album, The '59 Sound (2008), bust them out of the punk tent at festivals and into the wider consciousness, redeploying as it did the emotional energies of the moshpit into classic songwriting.
On that day at Anfield, though, I wasn't looking at my Shankly, my patron, the arbiter of all my hopes for ten years of the prime of my life but the one who was imprinted so deeply on the wider consciousness of football and who was adored by the people of Liverpool.
As energy demands are mostly met by fossil fuels, the world-wide consciousness grows about their negative impact on the environment.
YouTubing (and similar through services like Twitch) has been gaining momentum for a while, but this year it seems to have broken through into the wider consciousness.
This will evolve people's sense of empathy to create a biosphere-wide consciousness and a mode of production he calls distributed capitalism.
