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Why this title?
So why this title, and why now?
But seriously, why this title?
When my readers ask, "Why this title?" I always reply, "Because it provides one more opportunity to think about the meaning of the book".
But give me these few minutes and I shall try to explain why this title from Dying Light developers Techland, which was over five years in the making, is actually worth your time.
He calls it the Rorschcam NYC, and if you're any familiar with psychology's classic Rorschach ink blot tests you know, the black smears that look like everything and nothing at the same time chances are you get why this title is super appropriate.
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I would make this prediction except for one consideration, which is why the title for this essay is in the form of a question.
This is why the title writers usually try to keep translations compact and clear, to draw as little attention as possible from the singers and the stage.
Perhaps all this is why the title of Steven Johnson's "Everything Bad Is Good For You" struck a note when it was published last spring.
Perhaps this is why the title is so unfortunate: it suggests a smaller, narrower book than the one Hampl has written.
So, you ask, why the title of this post?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com