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That's why their stuff is so cheap.
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But asking why rappers always talk about their stuff is like asking why Milton is forever listing the attributes of heavenly armies.
I don't mean hip-hop and rap, which has a far more complex relationship between brands and aspiration – Zadie Smith explained it perfectly in a profile of Jay-Z for the New York Times in 2012: "Asking why rappers always talk about their stuff is like asking why Milton is forever listing the attributes of heavenly armies.
"All I do is go out there and try to say, 'You may not like it, but this is music by the guys that made the best music that's ever been made, and are the reason that y'all still out there playing guitar!' "People can criticise me and ask why I'm doing their stuff; but they have to understand that their stuff is my stuff.
"So why shouldn't I buy their stuff?
In the three years I worked at Noisey, I watched as music blogging completed its transition from sites telling their readers about cool stuff they didn't know about to simply telling their readers why the stuff they were already listening to was cool.
"The particular thing they are targeting in Norse paganism is the idea that everyone else gets to have their traditions, and everyone else gets to have their multicultural stuff, why can't we have ours?" Anti-racist Pagans are also worried that thanks to these prominent racists in their ranks, the adoption of Paganism could become a slippery slope to neo-Nazism.
Do you understand why people post stuff and companies sell stuff through the computer?
None of that "why us?" stuff.
That's why her stuff is so wonderful.
That's why I stuff paper between the strings, to create a percussive effect".
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