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When Eric Holder stepped down as US attorney general, Mother Jones ran a piece headlined: "Why picking Tom Perez for attorney general would be a smart move for Obama".
And still, editors don't see that in order to be relevant, papers have to show readers why picking up a newspaper makes as much sense, or more, than, say, checking the latest headlines on an iPhone.
In an age in which you could be forgiven for thinking that every element of human behaviour has been studied ad infinitum, amazingly, none of the serious scientists in whom I sought explanations for why picking is so gratifying, could think of any papers directly tackling the topic.
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Why pick on New Jersey?
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But why pick on schoolgirls?
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So why pick on cyclists?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com