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Why measure happiness?
Why measure yourself against — No, I'm not saying you're not good enough to play with them.
That influx of national interest is why Measure 92 has broken the Oregon record for costliest ballot measure: total campaign funding now stands at $26.8m.
Why measure performance: Different purposes require different measures.
If that weren't the case, why measure anything at all?
Why measure a meeting in pizza when it could be over in five minutes?
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Here are five reasons why measuring impact is important.
This individualisation might be one reason why measuring the effectiveness of CBT can be tricky.
This is a prime example of why measuring individual productivity on its own is insufficient.
That's why measuring this ratio is a good way to work out when the nuclear reactions terminated.
That is why measuring the volume of plaque in artery walls can be so important to observing the progress of heart disease, he added.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com