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Your story must be on the theme of a promise, but exactly what happens and why is up to you and your imagination – and it needs to be between 900 and 1000 words long.
Once this clarity is reached and aligned upon a brand's "why," you can begin to tackle and update the "how" and "what". The most common mistake most brands make is to assume that the brand's "why" is up to date, perfectly articulated and that the organization's communications and marketing are perfectly aligned against it.
So that's something that was probably outside of your control, but these other three things, a lot of people are fond of saying "the market was bad to me," but even the market, and I'll talk about why, is up to you.
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"Why are up helping me?" Hugo asks.
Opinions differ as to why demand is up.
That's why gold is up so strongly.
Trade is actually why manufacturing is up 40%.
"In a way, that's why our business is up".
Maybe this is why no one is up here.
So why is it up for sale?
Why is "softening up" prisoners useful to the American government?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com