StarMedia, whose marketing efforts have given it high brand recognition, was cited in the Feb.
In our book, we share case studies of companies whose marketing organizations have gotten it right.
A Fischer has a line of "Revolution Skis," whose marketing campaign uses Che's image.
(See Skechers's BOBS shoe collection, whose slogan is "Making a Difference for Kids" and whose marketing materials look like a Save the Children campaign).
Ledger stepped into Jack Nicholson's shoes to play The Joker in the forthcoming Batman movie, The Dark Knight, whose marketing will now be tricky.
Even TCF Financial of Minnesota, whose marketing mantra championed "totally free checking," started imposing fees this year in anticipation of the new rules.
Nuts, whose marketing campaign used the slogan "When You Really Need Something Funny", hit a peak circulation of 306,802 in 2005.
Understanding customer motivation also can help companies whose marketing hinges on goals, such as a loyalty program in which customers accumulate points.
Ethan, alas, is no Harry Potter, whose marketing magic may have been the spell that the publisher was under when it thought this was a wizard idea.
One vivid example is a residential tower near the Olympic Park, whose marketing materials bluntly wooed prospective buyers with the assurance that it will contain "no social housing".
Miramax, an "indie" film company whose marketing department sprays an intellectual mist onto its usually middlebrow product, is a fauxhemian juggernaut.
