Thomson regularly criticized the Times, whose circulation is about half that of the Journal's.
Meanwhile, Sports Illustrated, whose circulation is three million, charges almost four hundred thousand dollars for a full-page color ad.
The outlook for newspaper printers is particularly grim, says Robert Picard, a media economist: advertisers are now keener to run their adverts in magazines on high-quality glossy paper than in newspapers, whose circulation is dwindling.
The money comes from donations, the sale of burial plots, rent from property, and its newspaper, Seikyo Shimbun, whose circulation is 5.5m.But, like many organisations that have grown fat and lost sight of their original purpose, the Soka Gakkai protects its interests with a ruthlessness that has frightened off critics and cowed the Japanese mainstream media into silence.
"New York Newsday has made no secret of the fact that it is intensely covering gay and lesbian issues," notes Stuart Elliott, the Times's popular advertising columnist, regarding the tabloid competition whose circulation is steadily increasing.
This led on to the purchase of some local television-listings magazines, which, in an inspired act in 1953, he combined into TV Guide, whose circulation was eventually to reach 20m a week, with revenue to match.Related items When merchants enter the templeApr 19th 2001Money, however, was not enough for Mr Annenberg.
Garai is aware that the magazines, whose circulations are in freefall (Nuts sells just under 60,000, down a third on last year; Zoo has dropped around 20% year on year to some 35,000), would probably close should Tesco call time on them.
Also worth considering is the fact that the publishers of The Industry Standard -- whose weekly circulation is relatively minuscule compared with, say, BusinessWeek's 950,000 -- are not expecting a sudden, enormous circulation for the new publication.
At The Herald, whose daily circulation is 326,000, the selection of Mr. Fiedler, 55, brings to the editorship a journalist who has worked at the paper for most of his career, covering or commenting on politics and public affairs.
Colleagues at USA Today say that Mr. Paulson wanted to get out of the business of cutting budgets, but he said that was not his motivation for leaving USA Today, whose weekday circulation is almost 2.3 million.
The Examiner, an afternoon paper whose 102,000 circulation is less than one-fourth that of The Chronicle's, which is about 465,000, has remained financially viable only because of the profit-sharing arrangement that is part of the joint operating agreement between the two papers, an agreement set to end when Hearst completes its deal to buy The Chronicle from the Chronicle Publishing Company.
