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"There is a real craving for something uncomplicated," says King, whose brand is just that.
In Harmon, it has a creator whose brand is "Worry about me".
McAvoy (played by Jeff Daniels) is an irascible anchor whose brand is likability, and it's a good line, delivered well.
But luring people from a company whose brand is synonymous with searching the web will be no easy task.
Ashes aside, cricket is classic territory for Smith, whose brand is founded on a rose-tinted, nostalgic patriotism.
That's low for an Internet company whose brand is becoming entrenched, where revenue is growing a third annually and where operating margins are increasing.
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(Reuters) Upgrade JetBlue, the single-class carrier whose brand was built partly on the idea that it treats all its passengers equally, will launch a new premium class next summer.
On this view, Glenn Beck was to Fox News what Jed Clampett was to CBS: a short-term moneymaker, but also one whose brand was growing increasingly out-of-step with the image the network wanted to project going forward.
Mr. Nasser was an admirer of John F. Welch Jr., the former chief executive of General Electric, and he often said he wanted Ford to be known as a consumer company on the order of Walt Disney or McDonald's, whose brand was as well known as its cars.
If nothing else, mimicking the customs and adapting the clothes of the upper class has been good business for Lauren, who was recently named the men's-wear designer of the year by the Council of Fashion Designers of America and whose brand was recently identified in a consumer survey as one of the world's most recognizable and desirable.
Gertrude Berg, the accentless, Columbia University-educated granddaughter of immigrants who created, produced, wrote and starred in the show (she played Molly), became the Oprah Winfrey of her time, a widely beloved entrepreneur who eventually branched into cookbooks and fashion for the larger lady and whose brand was her ability to touch everyone's common humanity.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com