While analyzing the viewership around YouTube videos the authors observe two overall categories of videos: those that are consistently popular over time and those that are viewed during a small period of time.
While the total viewership of the three major network nightly news programs dwarfs that of the cable news channels, a more important statistic may well be that cable news is now a leading source of news for over half the country, followed by newspapers and local television.
While it is true that the viewership decline has continued under Mr. O'Brien, "The Tonight Show" has problems that go beyond whether Triumph the Insult Comic Dog is too tangy for middle America, which has historically been the core of "The Tonight Show" audience.
The viewership numbers are staggering.
While the show's viewership was down by over 7% from the 7.47 million for previous new episode, "Pot o' Gold", which was broadcast on November 1, 2011, the rating in the 18 49 demographic increased slightly from the 3.0/8 rating/share received by that episode.
While the show's viewership was up slightly from the 6.91 million viewers for the previous episode, "The First Time", which was broadcast on November 8, 2011, the rating in the 18 49 demographic decreased slightly from the 3.1/8 rating/share received by that episode.
Twitch further solidified its lead in the game streaming market in the first quarter of the year, with gains in both average concurrent viewership and peak concurrent viewership, while the number two streaming site, YouTube Gaming, saw losses on both fronts.
While Twitch viewership is not the be-all, end-all of a game's success, in this case, it does correspond to Fortnite's massive surge in popularity since its Battle Royale mode was introduced.
While it's weird to think of watching video games during the Olympics, a move towards esports might prove a natural shift for broadcasters: televised sports ratings dropped during the Rio Olympics, while online viewership surged.
As Goodell noted, in November, the league's prime-time ratings increased by twenty-six per cent during the previous decade, while viewership of other programming in that time slot decreased by thirty-six per cent.
