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Bitter-tasting compounds activate TAS2R receptors, while taste stimuli that evoke perceptions of sweet or umami (e.g., the taste of glutamate) are detected by receptors of the TAS1R family [11], [12].
While taste is rarely the primary focus with advertising for adult cereal like Crunchy Nut, it is with children's brands.
While taste and fashion are likely to be driving forces in the rising popularity of Japanese food, my suspicion is that another factor has been its healthy reputation.
The taglines were appalling and brilliant: "Beware the beat of the cloth-wrapped feet!" shrieked the poster for The Mummy's Shroud, while Taste the Blood of Dracula exhorted viewers to "Drink a Pint of Blood a Day!".
For the young, the most important factor predicting overall pleasantness of the samples was aroma, while taste and texture had only little importance.
Thus while taste is "itself a species of sensation … in respect of its principles, [it is] justly reduced to imagination" (Gerard 1759, 160).
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While tasting, the judges sat at a horseshoe-shaped table and questioned the cooks, who came by in ones and twos.
While tasting the traditional wines, I lost track of the number of times I wrote down descriptions like "fresh," "elegant" and "balanced".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com