The theme this year is "Play your part for a better internet!" While slogans like this can be a little vacuous, I particularly like this year's tagline as it suggests the we must take responsibility - to play our part - in creating a better, richer, more civil online experience than the one we have today.
While this slogan can encourage the principle of reciprocity, all too often it has more punitive overtones.
While the slogan "No Gymtimidation" is being introduced with the new campaign, the company has for years promised what it calls a "judgment-free zone".
While their slogan was, and I believe still is, "Nothing runs like a Deere," we often added our own second line, "Nothing stinks like a John".
While the slogan, used along with certain ads about pizza sauce and dough, "conveyed objectifiable and misleading facts," the appeals court ruled, the slogan was not misleading by itself.
And, of course, France is not at war, but, while the slogan is untrue as it stands, it does lead the way to an important but little appreciated truth about French security that applies equally to the rest of Europe.
While the slogan in Persian, "Marg bar Amrika," means "Death to America" and has always been translated that way in the West, the official translation from the 1979 Islamic Revolution is "Down With America".
While the slogan takes some thinking, what the former governor figures he really wants to say is that he's better.
But while the slogan may be good for business, critics say that the "Buy One, Give One" model creates dependency, zaps local initiatives, and ultimately hurts local businesses.
And while a slogan and image motivating you to get out and move and live and do is a beautiful thing, so many of these "fitspiration" messages floating across the web must be exposed for what they are.
