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Online direct marketing, by contrast, had quadrupled, while print direct marketing had more than doubled.
Digital sales rose, but slowly, while print sales fell off a cliff.
In Britain, unlike in the United States, television tends to be a dignified affair, while print is berserk and shouty.
Newsstand sales are more important overseas, while print runs (and therefore the costs of these projects) are smaller.
While print circulations would decline, he said there would be gains in areas such as websites and mobile phones.
They are sold at full price, while print editions generally go at a hefty discount to reflect libraries' volume purchasing.
In the last year, digital advertising revenue at The Atlantic rose almost 70 percent while print revenue climbed more than 25 percent.
Television advertising will run on Sunday morning news programs directly before the Olympics and on NBC during the Olympics, while print ads will run in trade publications.
The TV ads will run on Eurosport, ESPN and CNN, while print ads will appear in The International Herald Tribune, USA Today and sports and tennis magazines.
Radio advertising promotes the diet's new recognition, while print ads in magazines like Vanity Fair and People provide how-to manuals on following the Atkins diet.
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