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Another was to buy into Porsche while betting that Volkswagen shares would fall.
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There is a straight line from this development to Goldman Sachs and other investment banks selling financial instruments to their clients while themselves betting that these instruments would lose money.
Some investors were looking for a refuge in bonds, while others were betting that the economy might slow even more.
While Amazon is betting that its reputation will keep customers from defecting to cheaper sites, other Internet companies are trapped in a death spiral of competition.
While Net2Phone is betting that consumers will pay for phone calls on the Internet, its competitors are busy building advertising-based businesses instead.
And while Northwest is betting that the other big U.S. carriers will follow its lead, the company may get left standing alone in the cold for quite a while.
David Cameron is betting that, while Scots may not care for him personally, they do still care what England thinks.
While new investors are betting that Facebook will be the next Google, current owners of the social network are taking some of their money off the table, including DST Global, Accel Partners and Goldman Sachs.
Sotheby's has put big money into two exceptional Francis Bacon paintings — an image of a bullfight and a self-portrait, both from 1969 — while Christie's is betting that buyers will swoop in on Warhol's celebrity portraits of Elizabeth Taylor and Muhammad Ali.
Management is betting that while the Asian crisis may have set back the growth of Asias upwardly mobile middle classes by a couple of years, it will soon resume (see table).
He's betting that while the Asian crisis may have set back the growth of Asia's upwardly mobile middle classes by a couple of years, it will soon resume.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com