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Indeed, despite traffic of 112 million visitors a month, AOL's online advertising fell 26 percent last year, to $1.28 billion, while advertising for the rest of the industry rose 17 percent, according to eMarketer.
While advertising for drugs that must be prescribed by a doctor is now prevalent, it is actually a recent phenomenon that proliferated after the FDA issued new guidelines in 1997.
This cross-cultural cross-pollination is visible everywhere: The covers of French film magazines are featuring Americans like Steven Spielberg (the president of this year's jury), while advertising for Hollywood's forthcoming "Hunger Games" sequel, "Catching Fire," blankets the Hotel Majestic's prime real estate — with signs not only in English but also in French, Russian and Chinese.
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While advertising accounts for more than 85 percent of its revenue, Facebook is also looking for other ways to make money.
Advertising revenue at NBC was virtually flat, while advertising revenue for cable channels like USA, CNBC and MSNBC improved by 4 percent.
When he believed in an idea - such as the wrongness of Lord Rogers' report Towards an Urban Renaissance, or Country Life magazine's attacks on the car while advertising houses for sale that can only be reached by car - he would defend it to the utmost, even to the point of tears.
For example, while the advertising for BMW had a positive short-term effect on its sales, it did not have any significant impact on its customer equity.
While TV advertising for startups has been the rage since even before Apple's iconic 1984 "Brave New World" Super Bowl ad, in the age of social media it seems as though each subsequent startup ad is going out of its way to toy with our emotions — and doing so clumsily.
So, while the advertising for these offers continues to reach critical mass, the actual sign-ups appear to be waning.
The fact that Culberson chose to send an email highlighting his efforts to limit the size of the federal government on one hand, while advertising the need for individuals to fill federal vacancies and lobbying positions on the other, is at least an acknowledgment that public sector jobs are real jobs -- despite what other members of his party have asserted.
Circulation, which accounts for two-thirds of the company's turnover, was up 2% on a like-for-like basis, while advertising increased 5%.
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Justyna Jupowicz-Kozak
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