"It's like, how do you count the number of jelly beans in the jar?" said Tim Tompkins, president of the Times Square Alliance, which spends up to $100,000 a year to answer this question.
Sanctioning cheap HIV drugs may also irritate hard- pressed health authorities in the western world, which spend up to 10 times more on their anti-retrovirals, and also alert the public as to the true - low - cost of medical drugs.
The regulator wants to expand this to firms which spend up to £10,000 a year on gas and the same on electricity.
The largest spender in the first six months was Procter & Gamble, which spent $1.3 billion, up 4percentt from the period in 2003.
The financial brand with the highest ad spending was the Discover Card credit card, part of Discover Financial Services, a unit of Morgan Stanley, which spent $34.9 million, up 13.7percentt from $30.7 million.
It followed a report by Staffordshire's police commissioner which said officers spent up to 25% of their time dealing with mental health-related incidents.
Most of all, demands for an overhaul of the current system reflect the confounding reality that the government, which spent vast sums cleaning up the last housing crash, is still promising to pay for the next one.
I like colour!" Hesketh's sorcery is in her painting, for which she spends up to six weeks per canvas conjuring colour and form to produce works of provocative narrative beauty.
But Pepsi, which is spending up to $60 million for the sponsorship, is also playing an unusually active role in the show itself, and its connection to the show will continue even after the season ends in December.
Nigel Farage is seeking to drum up support among anti-EU donors by saying that Ukip and its allies offer the only guarantee of a unified referendum campaign, which could spend up to £12m, matching or even outpacing the remain side.
