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It was accountable, because software could track which ads led to which sales.
The increase was led by automobiles, without which sales climbed 0.7percentt.
Perhaps the prime candidate would be the company's flagship Madden series, for which sales have slowed.
The August increase is also being compared with a month a year ago in which sales declined 2.8 percent.
Other issues could include figuring out how to coordinate sales efforts and determining which sales team sells which ad space.
Other parts of Microsoft's business fared better, including its server and tools division, for which sales rose 13 percent.
Traditionally, India has been one of the few countries in which sales of men's clothes have outstripped women's.
Brand rating is a measure of image, and a positive image is the foundation on which sales are built.
Would-be buyers were put in the hands of "binder boys", named for the binders in which sales were recorded.
There was not one month in 2008 in which sales increased from the previous year, his data showed.
The project comprises three four-story brick buildings, each with eight loftlike apartments, including duplexes, for which sales begin today.
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