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Her latest sugar-based endeavours follow her brand partnership with SodaStream - an endorsement deal which caused contention back in 2014 after the film star and former Oxfam ambassador was questioned over her decision to promote a company which headquartered in Israel and has a controversial factory in a settlement on the West Bank.
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Anil Gupta, the boss of Havells, a Noida-headquartered firm which makes electrical equipment, recalls visiting a vast Chinese factory in 2002: "It was a shock".
ChelloMedia assets include the UK-headquartered ChelloZone, which runs channels across Europe, the Middle East, Africa and Asia such as Extreme Sports Channel and preschool brand Jim Jam.
And there's Boston, U.S.-headquartered Wayfair, which also does business in the UK.
The Boston-headquartered startup, which was founded last year, has previously raised $820,000 in first round seed funding, according to CrunchBase.
The Vienna, Austria-headquartered company, which also has offices in Brisbane and Toronto, has raised $50 million in Series C funding.
One startup banking on that being the case is London-headquartered Chargifi, which is building out a wireless charging network.
The Copenhagen-headquartered startup, which also has a sales office in London and a development hub in Berlin, has closed a $5.5 million Series A round.
The Spain-headquartered startup, which today is announcing $6 million in Series A funding, is using deep learning to help startups and larger companies recruit developers.
The U.K.-headquartered company, which also has offices in the U.S. and Malaysia, has built up customers in more than 30 countries since being incorporated in 2005.
London-headquartered 90min, which describes itself as a 'contributor-driven' football media platform (meaning that it relies largely on unpaid, volunteer writers) has raised a further $15 million.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com