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In Brazil, too, a market which Carrefour entered in 1975, the company is treated like a local and vies for leadership with a Brazilian firm.
Final bids for the unit, which Carrefour is selling because it no longer considers it a core business, are expected by Dec. 25.
In the 26 countries in which Carrefour operates, it can expect Wal-Mart, Costco, Casino (also French) and others to be selling at low prices as well.
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They jointly bought a 9.8% stake through a holding company, Blue Capital, which became Carrefour's largest shareholder.Soon afterwards, says Mr Suchet, Carrefour's pricing changed to become "merely competitive, rather than aggressive".
He drove the group's international expansion which transformed Carrefour into the main global rival to Wal-Mart.
But this has tended to be in smaller and more fragmented markets such as Italy and Portugal, in which Ahold, Carrefour and its French rival, Auchan, have been particularly busy.
Here in Beijing, which has nine Carrefour stores, clerks said the crowds were noticeably thinner, especially for a holiday.
One such is Carrefour, which is the world's second-largest retailer after Wal-Mart, an American firm.
Stock in Carrefour, which is based in Paris, fell 1.19 euros, or 2percentto to 54.22 euros a share.
Carrefour, which is surpassed among retailers only by Wal-Mart, said Thursday that it expected the sale to raise about 3 billion euros ($4.1 billion).
Like Carrefour, which had $70 billion in sales last year, they would be driven by one motive, said Mark Husson, food retailing analyst at Merrill Lynch: bragging rights.
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