Daniel Greenberg, a psychologist at the University of California, Los Angeles, suggested that "the brain activity was unconsciously triggered by the last word of the instructions, which always referred to the item to be imagined".
How better to display modernity than with a new billboard campaign employed throughout London and talking up reforms which always refer to Mohammed bin Salman as an enigmatic "He", making him sound either like a benign patriarch ("He is empowering Saudi Arabian women") or like God ("He is bringing change to Saudi Arabia").
Tony is the author of The Lives of Lee Miller, a biography in which he always refers to himself, disconcertingly, in the third person.
You always hear about the archetypical "gay best friend", which almost always refers to straight women having a gay male friend to gossip and share fashion tips with.
Fulani pastoralists divide the year into five periods to which they always refer when they speak about their herd management: Ndungu - rainy season (July to September) during which the fields are cultivated, reducing the space available for livestock movements.
(killing, which in Spanish always refers to the death of more than one).
Mozilo wanted Countrywide, which he always referred to as his "baby," to be No. 1, a position it occupied briefly, in the early nineties, before being overtaken by the competition.
It was a simple, perfect meal to share with friends, my type and her type of cooking, which Julia always referred to as cuisine soignée, meaning a simple meal made with great care and the best possible ingredients.
Pyotr himself was a tsarist colonel and military attaché, who was stranded in London while making an arms deal at the time of the Russian Revolution, which he always referred to as a "peasant revolt".
Better to talk about provocation, institutional critique, the raising of consciousness, the way in which Koons always referred to high art – bling, but with added rococo – than the content.
