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The publishers define the content of such publications, and advertisers define which advertisements (ads) may be seen in the publications.
The new policy will be closer to "a Google-like open advertising policy in which determinations about which advertisements we'll accept are based on the content of the ad, not the group doing the advertising," according to a company FAQ sent to staff.
Which advertisements interested you most?
"What I am asking is for the newspapers to refine their view of which advertisements are and are not acceptable.
His X-Ray Specs, which advertisements said allowed wearers to see through flesh and clothing, are still selling after 50 years of guffaws.
Instead, 2 Columbus Circle has been sitting empty for four years, serving principally as a giant screen on which advertisements are projected after dark.
Similar(33)
Advertising.com's most advanced technology decides which advertisement to show to a given user at any moment.
Both were meant to pick which advertisement to show on a given page by analyzing the Web surfing behavior of each viewer.
DoubleClick and others use the information gleaned from cookies to choose which advertisement from the hundreds of clients they represent is most suited to an individual's tastes.
The company says it can succeed because its computers can use the information from cookies and other sources to pick which advertisement will produce the greatest revenue on any given Web page.
One thing the authors have noted is its distinctive call with a high note repetition rate of 1.3 notes per second, which is higher than in all other described species in which advertisement calls are known.
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