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And customers want specific brands -- as in "Dude, where're my Hurley shorts?" Surfing's popularity has climbed recently, but the surfwear craze has taken off even faster, with a number of companies paddling hard to cash in, whether the shopper surfs or not.
Sales associates need to understand whether the shopper is looking for a product that will come out of disposable income, such as cosmetics, or a more essential and difficult to understand product such as an over-the-counter drug or first aid treatment.
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"The customer, regardless of all this stuff we're talking about, is price sensitive," Mr. Sambar said, and retailers did not yet know whether the shoppers would accept higher prices.
But because of the restrictions on who can shop, and the question of whether the shoppers will be able to afford insurance, no one knows how many new customers there might be, especially in some in the least populous markets.
A Retail Intervention Matrix shows how a retailer's actions in these three areas can be redirected to target shoppers based on whether the shoppers are Health Vigilant, Health Predisposed, or Health Disinterested.
The shopper persisted.
The shopper nodded, deflated.
Called "The Shopper".
Whether or not the shoppers remembered seeing the social media icons did not affect their actions.
And, as mentioned above, it remains to be seen whether the personal shoppers it does sign up remain happy campers, or decide to seek more lucrative employment elsewhere.
Where are the shoppers?
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