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What determines whether consumers will "like," comment on or share a company's Facebook posts?
Whether consumers will notice the difference is debatable.
The question is whether consumers will see any savings.
It is also unclear whether consumers really want them.
Confidence determines whether consumers spend, and so whether companies invest.
"Whether consumers are told that a product has an S.P.F.
Whether consumers will share Wilczek's enthusiasm remains to be seen.
Customers, whether consumers or businesses, do not want more choices.
Such ads raise the question of whether consumers are aware of them in the first place.
Yet it's unclear whether consumers actually benefit from giving out personal information to advertisers.
Yet it is still not clear whether consumers value energy efficiency as a characteristic of vehicles.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com