In a field where coming in second will never be good enough, Complete Genomics poses no great competitive threat.
These stories make a difference, especially in parts of America where coming out can still invite violence, especially against trans people.
"Home," he writes, "is in the middle of the Elizabeth Bridge, where, coming home from my travels, I murmur, 'How beautiful!' ".
Fortunately, the phrase signifies not only a red fish but also a Bleecker Street club where coming events include the Soundtrack Series, a free monthly entertainment that features a lineup of performers telling personal stories they associate with specific songs.
The series was Page's idea, and it involves them going to parts of the world where coming out doesn't win you a standing ovation: Jamaica, Japan, or lunch with a US Republican senator.
On the job, she has tried to create an environment that is "parent-friendly", where coming in late because of a kid is fine, and answering emails does not have to be done from within the office walls.
Most of us wish to live in a liberal and tolerant society in which people are free to be what they want (unlike on the football terraces, of course, where coming out as an opposition supporter is a hazardous business).
Openly gay people who've achieved equality are crucial if we're to get to a stage where coming out really doesn't matter; where it isn't perceived to hold you back in your career or lead to an unhappy, troubled life.
This is where "Coming Apart" proves its worth: Even for the many readers who will raise an eyebrow (or two) at Murray's stringently libertarian prescriptions, the story he tells should be a powerful reminder that societies flourish or fail not only in the debates over how to tax and spend and regulate, but in the harder-to-reach places where culture and economics meet.
"It was nice to score, but we where coming to a team that were going to put pressure on us from the start, and they did.
Athletics is a sport where coming first, second and third is what it's all about and, ultimately, athletes are trying to get themselves into the right shape at the right time for the big competitions.
