I know that sounds obvious, but it's one place where Yahoo totally missed the boat from the beginning.
"But the difference is that Icahn would be more aggressive in dealing with where Yahoo goes next".
And the market for display advertisements, where Yahoo is strong, is suffering amid the general downturn in advertising.
A reverse merger, where Yahoo shareholders would be issued Facebook stock, isn't usually done on such a scale and would most likely need the assent of Yahoo's board.
To lure back advertisers, Ms. Mayer said she would focus on user experience and on mobile, where Yahoo has yet to dip a toe.
And Facebook has come to dominate the world of social networking, an area where Yahoo! might have been expected to do well given its large number of customers.
He wanted to buy DoubleClick, a firm that specialises in online display advertising, where Yahoo! is the leader, but Google again pre-empted him.
Google reigns over the search business, where Yahoo! used to have a big presence until Ms Bartz outsourced its search operations to Microsoft.
Greenmail was quite controversial and some states banned the practice, though Delaware, where Yahoo and many other corporations are organized, did not.
The comment came during a webcast at the Republican National Convention in Tampa, Fla., where Yahoo is partnered with ABC News.
To make matters worse, the display ad business is getting hit hard by the recession, especially in segments where Yahoo is strong, like auto and personal finance.
