"This is when you deliver it.
Pay attention to your facial expressions when you deliver feedback.
"Foreplay?" "When you deliver bad news, you have to give foreplay," she said.
When you deliver the news, put it in the context of finding "a better match" elsewhere.
When you deliver the gift, she says, you can remind them of your conversation.
When you deliver a speech, if you develop the mannerisms of a leader, you'll be perceived as such.
The look on their faces when you deliver a baby and then give it to them to hold is priceless.
But, he says, "when you deliver 18- to 24-year-old guys content they want to engage with, they don't mind if it comes from a brand".
"When you deliver pictures to the market — especially Instagram pictures, which are immediate — then you take some risk," Diemoz, the C.E.O., told me.
"When you deliver fall clothes in July, you see Fair Isle in stores when it's still 90 degrees out," Mr. Wainwright said.
And from a design-thinking perspective, you're the concierge, and when you deliver the service, you get to know your customer.
