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"We try to stay very still when we watch television".
So let's consider what we're watching when we watch.
What are we really watching when we watch the Olympics?
Greater freedom to choose when we watch programmes, yes.
When we watch we absorb and try to emulate.
We've noticed it when we watch the dailies.
(As Jerry Seinfeld observed, when we watch sports, we are rooting for laundry).
When we watch a candidate, we usually watch him through the lens of ideology.
Garbo is lost and, yet, when we watch her movies, she isn't.
And we're children again when we watch, not so much suspending disbelief as resuming belief.
"We tend to establish a certain logic when we watch movies," he says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com