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When we assess the impact of technological changes, we tend to downplay things that happened a while ago.
When we assess children, and possibly their teachers, based solely on standardized test scores, we miss the big picture.
When we assess these types of systems, we should also consider how easy it is for a person to extricate himself or herself from the system.
When we assess current rebel violence, intransigence and fractiousness, we risk hopelessly distorting the nature of the rebellion and continuing resistance if we ignore the clear evidence of Khartoum's strategy of genocidal destruction.
The more alarming shift in pattern is when we assess the number of incidents of players swarming around referees and the kind of coordinated attempt we saw from Chelsea to get Zlatan Ibrahimovic sent off.
To see the value of psychographics, let's look at the case of the family tech market and what exactly gets missed when we assess that market through demographics alone (the subject of my presentation at SXSW).
Similar(21)
"But when we assessed our program needs, this was as high as we needed to go".
When we assessed them, they assessed lower than what I would hope for.
"Then we felt, when we assessed it, that if we put a serious team on to it we could make some pretty fast progress".
And then when we assessed them this year, we find out that they in fact have not grown as we expected".
When we assessed his condition, my medic looked at me and said, "Sir, he has a hole in his brain".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com