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The phrase "when it counted" is correct and usable in written English.
You can use it to refer to moments or situations where something was significant or crucial, often in the context of performance or decision-making. Example: "He always performed well when it counted, delivering his best in high-pressure situations."
Exact(55)
"Fairfield played well when it counted and took advantage of its opportunities.
Young did that when it counted.
They were when it counted most.
But he settled down when it counted.
Just not when it counted.
Not when it counted most.
"But we held them when it counted".
Dallas was outplayed except when it counted.
"But when it counted, we did it.
Plus once more, when it counted.
But the Knicks faded when it counted.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com