He brushed off accusations of selling out when he advertised Country Life butter and embraced reality TV with a stint on I'm a Celebrity.
Television executives there said they believe that is because unlike in 2007, when he advertised heavily, his name recognition is already high.
Labour MP Chuka Umunna didn't set out to cause controversy when he advertised a student placement role in his office.
Whittingdale signalled that he was far too fine and upstanding a man to knowingly date a sex worker, when he advertised that a woman he presumably had liked had turned out to be beyond the pale.
The last time I can recall the bubble-permed former custodian championing anything with quite such enthusiasm was back in the days when he advertised the Bullworker in Shoot.
He aroused the wrath of thousands of Hawaiians almost as soon as he set foot in the Territory, a few weeks ago, when he advertised in the daily papers for "two maids, two butlers, two cooks" for himself and a staff of five.
Charles Ferguson, executive director of Washington's National Independence Day Parade, admits that he may have encouraged unwanted attention when he advertised last week that the miniature Statue of Liberty to be featured in Friday's march down Constitution Avenue would be auctioned later for a price in the range of $35,000.
Mike Gilsdorf, the owner of a 37-year-old landscaping nursery in Littleton, Colo., saw the need for action by businesses last winter when he advertised with the Labor Department, as he does every year, for 40 seasonal workers at market-rate wages to plant, prune and carry his shrubs in the summer heat.
When he advertised for a postdoctoral fellow, Larry responded.
He recently angered Ravens owner Modell when he advertised Redskins games in the Baltimore Sun newspaper, violating a gentlemen's agreement among NFL owners not to advertise in one another's markets.
