4.18pm BST Previewmatic: when editorial preview articles in production, they only ever look at the desktop site.
Advertorial, on the other hand, hasn't caught on as widely, perhaps because few of us recognize it when editorial content verges on advertising.
BRUTAL, pot-bellied and unpredictable: the same adjectives are always together on the larder shelf when editorial writers describe Kim Jong Il.
Page 3 FROM DATA TO ARTICLES Narrative Science, a company whose software turns data into news articles, sees its technology as a way to provide a low-cost tool for publications to expand coverage when editorial budgets are tight.
The leaders of Narrative Science emphasized that their technology would be primarily a low-cost tool for publications to expand and enrich coverage when editorial budgets are under pressure.
Those extra undertakings are largely meaningless – a director with journalistic experience will sit in on board meetings at the new, independently run, Sky News when editorial decisions are made, for example.
She left her job on the Sunday Mirror, which she held from 1980 to 1988, when editorial pressure was put on her to cross this line and "spice up" the column.
This was a poor policy, which was quickly rescinded: "American" was duly entered when editorial work progressed deeper into the letter A, but by then it was too late to make changes in the "af-" section.
