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"Who's going to take your Wheat Thins?" she says.
— Julia Moskin The New York Times: Don't call Wheat Thins a cracker.
If Wheat Thins are becoming more like snacks, the reverse may be equally true.
Their only solid sustenance is a box of Stoned Wheat Thins and some tragic-looking carrot sticks.
Rather than as a platform for cheese or dips, Wheat Thins are marketed as an unaccompanied snack.
Commercials have shown Wheat Thins stirring the sort of ardor in consumers that no saltine ever could.
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But Wheat Thins Stix raise an existential question: If they are not thin, are they really Wheat Thins?
"Honey, I was close, it's a yeti!" he shouts, as their neighbor runs into the kitchen and steals the Wheat Thins.
My fav! @monicahesse: Cream cheese on Wheat Thins.
This is not the first time snacking has been emphasized by Wheat Thins.
Other spots surprise consumers who had posted about using Wheat Thins as picks to play air guitar or wondering if noise-canceling headphones can effectively block the sound of Wheat Thins being chewed.
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CEO of Professional Science Editing for Scientists @ prosciediting.com