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What makes Universal App Campaigns different from Google's other advertising product is that it focuses on making the process as easy as possible (though you give up a bit of control in return).
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Those are the things I look for in my characters: what makes them universal".
This is precisely what makes it universal and categorical.
The images may be confined historically to European antagonists, but what makes them universal is that Catholics and Spaniards among whom Goya lived are shown to have been no more compassionate and no less cruel than their enemies.
And being "predicated of many" is what makes something a universal (De Interpretatione 17a37).
Then, when you start writing, keep looking for what makes your story universal, not what makes it unique.
What makes white and human universal terms is that they designate universals.
That is what makes it, perhaps, more universal.
While the wide range of Contemporary black American fine art and Drake selections imbue this experience with a tone both intriguing and fresh, the access granted to viewers is what makes this show truly universal, provactive and, at times, a downright, fine art dance party.
The interesting questions about stories, which have, as they say, excited the interests of readers for millennia, are not about what makes a taste for them "universal," but what makes the good ones so different from the dull ones, and whether the good ones really make us better people, or just make us people who happen to have heard a good story.
What makes the Rebus books so universal in appeal is their effortless command of the crime-fiction idiom, with a triple-whammy of pungent scene-setting, caustic characterisation and pleasingly asymmetrical plotting.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com