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Discover LudwigThe phrase "What is it?" is a perfectly correct and usable phrase in written English.
You can use it to ask a question about an unknown object or situation, for example: "I saw something peculiar outside the window, but I'm not sure what it was - what is it?".
Dictionary
Exact(60)
What is "it" referring to?
Ultimately, what is it?
For what is it?
What is it showing?
Crime – what is it?
What is it doing?
What is it like?
MCMAHON: What is it?
And what is it?
CHOLERA What is it?
What is it, anyway?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com